The Story Behind It
Hi! I am so excited you’re here!
My name is Ashtyn Kleinschmit and at 19 years old, inspired by my father’s custom homebuilding career, I founded Primrose. From job sites filled with energy and creativity, I learned the importance of personal touches and storytelling in every build.
Primrose homes reflect the soul of their clients, with thoughtful, often eccentric details that elevate daily living into lasting experiences.
Our Mission
At Primrose, our mission is to create an inspiring and personal design experience for every client.
We are dedicated to delivering exceptional quality and bespoke details that reflect individuality and elevate everyday living. Our spaces are thoughtfully crafted to feel timeless, bold, and deeply authentic. With a collaborative spirit and an eye for the unexpected, we continue to innovate in luxury design, bringing imaginative, one-of-a-kind homes to life with intention and artistry.
A Little More About Me…
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Sunday golf mornings ⛳️
Pilates + Lululemon 🧘♀️✨
Juliet Has a Gun perfume 💖
Everything Freida McFadden ✨
French 79s 🍹 (bubbles always!)
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3D renderings!
I rely on 3D renderings for almost every project—they’re such a fast, clear way for homeowners to understand the design and make confident decisions. Contractors love them too, since they give a real sense of the finished space.
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I’d love to create a home with a bridge breezeway running through it, letting a garden or waterfall weave its way beneath. It’s a space where nature becomes part of daily life, making the home feel alive, peaceful, and uniquely memorable.